Welcome to Transitions by The Book

I am staring out the window of our room this evening and looking at the Pacific Ocean. I am the first one to tell you that I am an East Coast sort of guy. Frankly, I never have become used…

Well, today was a travel day. And for the first time in 38 years, Janet and I are in San Diego this evening - getting ready for a conference that I will attending the next several days for one of…

Today I received my annual listing from Harry and David of all the gifts and things that I usually order for the holidays. Each year, the company is diligent in sending me great pictures of assorted fruits, candies, nuts and…

Last week, the news channels were alive with footage of the opening of Disneyworld, in Orlando, 40 years ago. Many people I know make an annual pilgrimage to this mecca of entertainment and fantasy, but frankly, I am more of a Disneyland…

Lately, I have been trying to come up with unusual marketing ideas to help celebrate the 23rd anniversary of Jonathan Byrd's Cafeteria. Last week, in addition to deciding that we would offer one entree each day for the next month…